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It was also one of the drivers of SlideShare's email list, which, at the time of LinkedIn's acquisition of SlideShare in 2012, was growing by 250,000 new subscribers each week. Amit and I would spend hours going over what should be featured." Kit even proposed automation via a curation feature, to which Amit simply responded, "We are not a magazine." When I spoke with her, she stressed how important human curation was to SlideShare: "It took me six months before I was allowed to curate the homepage on my own.
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Kit Seeborg, author of Present Yourself: Using SlideShare to Grow Your Business, was responsible for most of the content curation the users loved. Its fans were the content creators, and to ensure the best content was featured, the team at SlideShare would manually curate the site each day, ensuring that the best presentations were prominently featured. SlideShare didn't have a marketing team fueling its rapid growth. The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool-and a new social channel for presentations.īut the key to their success wasn't the tool, it was the human touch it added to the presentations. A once-powerful channel is all but dead, and here's why. So what has caused this exodus of power users and decline in social-media prominence? A perfect storm of shifting parent-company priorities, insufficient revenues, and a user base largely outside of the US.ĭespite SlideShare's massive fan base, loyal users, and billions of impressions, it was a storm too great. HubSpot, the content marketing powerhouse that posted over 60 presentations in 2017 and reached over 500,000 users, has posted only once in 2018, reaching a total of just over 1,000 users. Top content creator and SlideShare investor Dave McLure hasn't posted to the channel in over 11 months. Power users have been dropping the channel left and right. However, just a few months ago, Baer changed his tune, penning an article titled " LinkedIn Is Ruining SlideShare."
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It also stood for years as a premier B2B social channel: In 2015, author and marketing expert Jay Baer referred to it as " content marketing's secret weapon." At its peak, it was such a powerhouse that Obama used the network to post his birth certificate. In 2016, SlideShare had over 70 million unique visitors per day, and it was listed by Alexa as one of the top 100 most visited websites in the world.